Roman Atwood Net Worth: How Much Money He Makes On YouTube
Roman Atwood Net Worth: $30 Million
Roman Atwood is an American content creator known for his vlogs highlighting what is happening in his life. He started by doing hidden camera public prank videos, some of which were very daring and dangerous and then transitioned to doing daily vlog videos together with his family. He has generated an estimated net worth of $30 million over a number of years through highly diversified sources of income, as explained below.
Roman primarily had two main channels on YouTube by the names Roman Atwood (1.5 bn views) and Roman Atwood Vlogs (5.5 bn views). They both had amassed over 10 million subscribers each and billions of views over the years. However, they are currently inactive because he ceased creating content on the channels. In 2024, he created a new YouTube channel by the name Roman Atwood where he documents his journey managing the businesses he bought together with his wife and the properties he owns.
How Much Money Does Roman Atwood Earn On YouTube?
The newest YouTube channel that is currently active has over 500,000 subscribers and has accumulated over 50 million views so far. It gets an average of 350,000 views per day from different sources. The ads that appear on the video should generate an estimated revenue of $2,800 per day ($1 million a year).
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views in most niches after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
Other Sources Of Income
Roman is also involved in other projects outside YouTube such his movie and merchandise sales such as fireworks, t-shirts, hats, hoodies, beanies etc which significantly contribute to his wealth. The merchandise business, (Smile More Store) run by his girlfriend, has grown tremendously over the years. Roman is also a big investor in land. He buys large tracts of land develops and sells at a profit.
With all this mega success and clean image, brands always come calling with juicy endorsement deals. He has had one with Nissan where he did a Super Bowl ad, another with the company behind Piano Tiles game and many more that keep coming. He had gone on tour in the US, Canada and Europe together with FouseyTube, having shows in different towns with each show being sold out. This has been a big earner for his brand. He also has a game by the name Smile Inc that has millions of downloads and makes money through in-app purchases plus ads. At one point it was number 1 on both Play Store and App Store.
Roman is trying to get into the toy industry with a number of toys he is working on in partnership with his friend. One that has been released is the Kreepie Krawlies which is being sold through his site.
In 2023, Roman revealed that together with his wife, they had bought a laundromat and a carwash. They spend the majority of their time managing these businesses.