(Last Updated On: February 26, 2020)
Royal Family Net Worth – $5 Million
Royal Family is a popular YouTube channel created by two popular YouTube stars by the names Clarence White and Queen Naija. They have an estimate net worth of $5 million. Queen Naija is an American singer & songwriter who is behind the hit song “Medicine” which debut at no.45 on the Billboard Hot 100. Her rise to fame was through YouTube where she did videos with her ex boyfriend Christopher Sails. The two broke up in 2017 after cheating allegations.
Clarence is a social media star who became a business owner of the clothing company Designed By White which mainly deals with combining streetwear and high fashion. He started dating Queen Naija in 2018 and the two welcomed their first child, Legen Lorenzo, in 2019. Their content on YouTube is mainly doing family vlogs with their two kids, couple vlogs, story time videos, challenges and anything else they find interesting for their viewers.
How Much Money Does Royal Family Earn On YouTube?
The channel has over 2.8 million subscribers as of 2020 and has accumulated over 180 million views so far. It is able to get an average of 150,000 views per day from different sources. This should generate an estimated revenue of $750 per day ($270,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Queen Naija has made the bulk of her income through music and her other YouTube channel. Clarence also has had his own separate YouTube channel plus his clothing line.