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Norris Nuts Net Worth – $37 Million

The Norris Nuts is a popular Australian family YouTube channel that was initially started by Sabre Norris and later included her siblings & parents named Sockie, Biggy, Naz, Disco, Mama (Brooke) & Papa (Justin). They have an estimated net worth of $37 million. Sabre Norris is a young Australian professional athlete as a surfer and skateboarder who went viral on YouTube as the 1st Australian female and 3rd female in history to land a 540 on a half pipe. She is also the 2nd youngest surfer to ever compete in a World Surf League event when she competed as a wildcard at the Sydney International Pro. She has been recognized by major news outlets such as MTV, Perez Hilton, NY Daily News and was a guest on The Ellen DeGeneres Show.

Their content is mainly vlog videos of her and her family doing various activities multiple times a week. They have three other channels, Norris Nuts Do Stuff, Norris Nuts Cooking & Norris Nuts Gaming, where they do gaming and challenges.

How Much Money Do The Norris Nuts Earn On YouTube?

The channel has over 6.5 million subscribers as of 2024 and has accumulated over 5 billion views so far. It is able to get an average of 3.4 million views per day (approx 70% of the views are from Shorts) from different sources. This should generate an estimated revenue of around $8,000 per day ($2.9 million a year) from the ads that appear on the videos.

Norris Nuts Gaming has over 2.8 million subscribers and has accumulated over 1 billion views so far. It is able to get an average of 130,000 views per day from different sources which should generate an estimated revenue of $1,000 per day ($365,000 a year).

Norris Nuts Do Stuff has over 3 million subscribers with over 1.5 billion views. It is able to get an average of 750,000 views per day (approx 50% are from Shorts) which should generate an estimated revenue of $3,000 per day ($1 million a year).

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.

The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.

Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.

YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.

Shopping allows eligible creators to connect their stores to YouTube to feature their own products.

YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.

General Expenses

Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.

Other Sources Of Income

i) Sponsorships

Companies pay creators or influencers to promote their products, services, or brand. This promotion can take many forms, including:

Sponsored content creation: A video mentioning the sponsor, a blog post reviewing their product, or a social media shoutout.
Brand integration: Subtle mentions of the sponsor throughout the content. For example, an athlete wearing a brand’s clothing during a competition.
Sponsored events: Organizers might secure sponsorships to help cover costs in exchange for promotion at the event.

The siblings also get lucrative brand deals from companies like Netflix, Playlight Savings, Oculus, Crayola Glitter, Paw Patrol and many others. They sell merchandise to various loyal fans all over the globe and this contributes to a significant portion of their income.

ii) Investments

Investments refer to the allocation of funds into various assets or financial instruments with the expectation of generating a return over time. The primary purpose of investments is to grow wealth, preserve capital, or meet specific financial goals. There are various forms of investments, including stocks, bonds, real estate, mutual funds, and alternative investments like commodities or cryptocurrencies. Each investment type carries its own set of risks and potential rewards.

iii) Career

Sabre Norris makes extra income by being a professional athlete.