How Much Money Serum Makes On YouTube – Net Worth

(Last Updated On: December 6, 2019)

Serum Net Worth – $650,000


Serum is a popular YouTube channel created and run by an American YouTuber whose real name is Lucas Anderson. He has an estimated net worth of $650,000. His content is mainly composed of videos of him reacting to various viral videos trending on the internet. He also posts other videos outside reactions from time to time. He posts 3-5 videos every week on a regular basis and this has ensure the steady growth of his channel.

How Much Money Does Serum Earn On YouTube?

The channel has over 3.5 million subscribers of 2019 and has accumulated over 320 million views so far. It is able to get an average of 250,000 per day from different sources. This should generate an estimated revenue of $1,000 per day ($365,000 a year) from the ads that appear on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.