How Much Money Shane & Liana Makes On YouTube – Net Worth

(Last Updated On: August 31, 2021)

Shane & Liana Net Worth – $400,000


Shane & Liana, also known as The Loyal Family, are a couple from New York, United States who run a family channel. They have generated an estimated net worth of $400,000 from the platform. Their content mainly involves vlogs highlighting what they are up to in their lives, challenges, motivations, pranks and cooking videos. They have two daughters by the names London and Scarlett. They started out in 2020 and upload new content on a daily basis.

How Much Money Does Shane & Liana Earn On YouTube?

The channel has over 1 million subscribers as of 2021 and has accumulated over 200 million views so far. It is able to get an average of 200,000 views per day from different sources. This should generate an estimated revenue of $1,600 per day ($600,000 a year) from the ads that appear on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.