How Much Money Shay Mitchell Makes On YouTube – Net Worth

(Last Updated On: February 20, 2020)

Shay Mitchell Net Worth – $3 Million


Shay Mitchell is a popular actress, entrepreneur and YouTuber from Canada who got famous for her role as Emily Fields in the popular television series called Pretty Little Liars. Her content is basically about fashion, hair, makeup tips, food recipes, travels, fitness routines and anything else that she may want to share with the world.

Shay started her career as a model for a variety of companies in Bangkok, Hong Kong and Barcelona. She has appeared in the Canadian teen drama series Degrassi: The Next Generation, Pretty Little Liars and a lead role in The Heiresses.

How Much Money Does Shay Mitchell Make On YouTube?

The channel has over 4.3 million subscribers as of 2020 and has accumulated over 250 million views so far. It is able to get an average of 100,000 views per day from different sources. This should generate an estimated revenue of around $500 per day ($180,000 a year) from the ads that appear on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Shay makes majority of her income outside YouTube. The main actors of Pretty Little Lairs were paid around $42,000 per episode during the peak of the series. In 2011, she signed a contract with Procter & Gamble to be the spokesperson for the Pantene Nature Fusion Shampoo line. She also had other endorsement deals from companies like American Eagle, Nike, Craft Donuts, Turkish Airlines and Biore. She co-authored the young adult novel Bliss with Michaela Blaney back in 2015.