How Much Money SmallAnt Makes On YouTube & Twitch – Net Worth

(Last Updated On: November 22, 2021)

SmallAnt Net Worth – $3 Million

 

SmallAnt is a popular YouTube content creator and Twitch streamer from British Columbia, Canada whose real name is Tanner Ant. He has an estimated net worth of $3 million. He is mostly known for playing Super Mario Odyssey, Pokemon games, Breath of the Wild and trashing Pointcrow. He started uploading content on YouTube back in 2019 and has grown his audience steadily over the years. On Twitch, he streams an average of 5 times on a regular basis.





How Much Money Does SmallAnt Earn On YouTube?

The channel has over 3 million subscribers as of 2021 and has accumulated over 650 million views so far. It is able to get an average of 1 million views per day from different sources. This should generate an estimated revenue of $8,000 per day ($3 million a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.




How Much Does SmallAnt Earn On Twitch?

SmallAnt has over 1 million followers on Twitch and has accumulated over 15 million views so far. He is able to get an average of 6,000 viewers per stream, with his highest hitting 18,000 viewers. Streamers on Twitch earn through subscriptions, ad revenue, donations and bits. SmallAnt has an estimated 8,000 subscribers from who he makes a minimum of $2.5 per month from each for each month they are subscribed. This should result in an estimated revenue of $20,000 per month ($240,000 a year).

Officially, Twitch Partners and Affiliates receive 50% of the total subscription fee, so for the $4.99 tier, the streamer would get around $2.50. Twitch has been known to increase this amount for popular streamers to encourage them to remain on the Twitch platform, with some being upgraded to anywhere from 60% to 100% of the monthly fee.

Streamers make money through the Cheering feature whenever a fan cheers with bits in the chat. A Cheer is an animated chat emote that uses bits. Typing “Cheer1” will generate a grey bouncing triangle, and cost you 1.4 cents. “Cheer100” brings up a dancing purple diamond, and costs you $1.4. You can Cheer any amount you please (including irregular figures, and the corresponding emotes get larger and larger, up to a “Cheer10000,” a $140 tip represented by a fractured red star. streamers will get 1 cent for every Bit pledged while Twitch will keep the 0.4 cents.

Fans can also donate directly to their favorite streamers through Paypal and also cryptocurrencies such as bitcoin, litecoin or ethereum. There are a variety of third-party services which Twitch streamers can connect to their account to activate additional features such as donations and alerts. Some of the more-popular services are Gaming For Good, StreamTip, Muxy, Stream Elements, and StreamLabs. All of these services create a unique donation page for your channel hosted on their own server which you can direct your viewers to make a donation.

SmallAnt makes extra income through direct sponsorship deals. He has worked with brands like Geico, Hyper X, Meta, Zowie etc. He also sells merchandise to his fans willing to support him and has another channel by the name SmallAnt VODS.

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