How Much Money SmallishBeans Makes On YouTube – Net Worth

(Last Updated On: September 1, 2021)

SmallishBeans Net Worth – $2.5 Million


SmallishBeans is a popular content creator from the United Kingdom whose real name is Joel. He has an estimated net worth of $2.5 million. His content is mainly gaming videos of the popular game known as Minecraft combined with an entertaining commentary. Before this, he used to post videos about the first-person shooter game Call Of Duty.

Joel is married to fellow content creator Lizzie who is popularly known as LDShadowLady.

How Much Money Does SmallishBeans Earn On YouTube?

The channel has over 3.8 million subscribers as of 2021 and has accumulated over 1 billion views so far. It is able to get an average of 600,000 views per day from different sources. This should generate an estimated revenue of $4,800 per day ($1.7 million a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.