Miss Rachel Net Worth: How Much Money Songs For Littles Makes On YouTube
Ms Rachel (Songs For Littles) Net Worth – $34 Million
Ms Rachel Toddler Learning Videos, formerly Songs For Littles – Toddler Learning Videos, is a popular kids’ content YouTube channel created by a lady named Rachel Griffin together with her husband Aron Accurso, both are from the United States. They have generated an estimated net worth of $34 million from the channel. The content on the channel is mainly composed of toddler learning videos and baby learning videos that help children learn to talk, learn letters, numbers, colors, animal sounds and more.
Ms. Rachel is a teacher who teaches through play, nursery rhymes, kid songs and techniques recommended by speech therapists and early childhood experts. She has a master’s in music education from NYU and a second master’s in early childhood education. Aron on the other hand is the associate music director for Aladdin on Broadway. He also has several adult musicals in development such as The Dogs of Pripyat, Seeing Red with Joey Mazzarino and We Have Apples. On the show, he does writing, arranging music and skits, editing the episode, being silly and performing puppets.
Other members of the show include:
i) Beth Jean – She does animating, editing, harmonizing pigs and tra-la-la-ing elephants.
ii) Jules – Is a New York City-based singer-songwriter who has taught at a local private school and mentored at the Berklee Songwriting Workshop.
iii) Natalie Kaye Clater – She has worked at Disney’s Better Nate Than Ever, Killision Course, Blue Bloods and National Tours Hamilton: An American Musical.
iv) Frida Matute – Is the founder and preschool program of The Indy Lab, a nursery and preschool in Westchester, NY.
v) Keisha Gilles – She is an actor and teaching artist. She did her training in Musical Theater at the Hartt School of Music. She has performed in shows such as Aladdin, The Book of Mormon and Dreamgirls.
How Much Money Does Ms Rachel (Songs For Littles) – Toddler Learning Videos Earn On YouTube?
The channel has over 14 million subscribers as of 2024 and has accumulated over 10 billion views so far. It is able to get an average of 10 million views per day from different sources. This should generate an estimated revenue of $80,000 per day ($29 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) Investments
Investments refer to the allocation of funds into various assets or financial instruments with the expectation of generating a return over time. The primary purpose of investments is to grow wealth, preserve capital, or meet specific financial goals. There are various forms of investments, including stocks, bonds, real estate, mutual funds, and alternative investments like commodities or cryptocurrencies. Each investment type carries its own set of risks and potential rewards.