How Much Money Steph Pappas Makes On YouTube – Net Worth

(Last Updated On: August 8, 2021)

Steph Pappas Net Worth – $700,000


Steph Pappas is a popular YouTuber from Ohio, United States who runs her self-titled channel. She has an estimated net worth of $700,000. Her content is mainly composed of mukbangs, vlogs, challenges, makeup and anything that may be interesting for her fans. She uploads an average of two videos a week on a regular basis and had started actively posting on YouTube early 2018.  She has a variety of series videos such as hauls, routine, cook with me and mukbangs.

How Much Money Does Steph Pappas Earn On YouTube?

The channel has over 1.4 million subscribers as of 2021 and has accumulated over 280 million views so far. It is able to get an average of 130,000 views per day from different sources. This should generate an estimated revenue of $1,000 per day ($365,000 a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.