Supercar Blondie Net Worth: How Much Money She Makes On YouTube & Facebook
Supercar Blondie Net Worth – $32 Million
Supercar Blondie is an Australian YouTuber whose real name is Alexandra Mary Hirschi. She has an estimated net worth of $32 million. Her content is mainly about reviewing a wide variety of popular supercars from all over the world and providing insight into the supercar culture and what it’s like to drive them in a fun way. She was born in Brisbane, Australia and developed a passion for cars at an early age. Her first car was a Mitsubishi Lancer.
Alexandra studied Journalism & Business at the Queensland University of Technology and then moved to Dubai in 2008. She became a newsreader and presenter for a talk radio show on Dubai Eye 103.8. She left the job in 2018 after close to 10 years on the job and focused full-time on her social media career.
How Much Money Does Supercar Blondie Earn On YouTube?
The channel has over 20 million subscribers as of 2024 and has accumulated over 11.5 billion views so far. It is able to get an average of 8 million views per day (95% of these are from Shorts) from different sources. This should generate an estimated revenue of $3,200 per day ($1.1 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views in most niches after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) TV Host
Alex makes extra income outside of YouTube through various means. She is the host of Broadcasting & Cable’s new car TV show called Car Crews which airs on Insight TV and focuses on uncovering different car cultures across the United States.
ii) Facebook Watch
Social media is another major money-making platform for Alex. She has over 50 million followers on Facebook where she posts videos and monetizes them through mid-roll ads. Her videos are highly viral since a number of them are able to get over 30 million views and some go over 200 million views. She posts an average of 5 videos a week with each video getting an average of 20 million views. These generate an average of $20,000 per video assuming a CPM of $1 hence easily making Facebook her highest-earning platform. Alex also has over 7 million followers on Instagram which she can monetize through IGTV ads.
iii) Investments
These are generally assets that one can acquire to generate passive income through income generation or capital appreciation (increase in value). An example can be the stock market which has delivered an average annual return of 8% over the past couple of decades. Other investment options can include real estate, bonds, savings accounts, art, collectibles and many others.
iv) Sponsors
SupercarBlondie has worked with various companies to advertise their products in some of her videos. She has promoted brands such as Hyundai, Omaze, Pubg Mobile etc.