(Last Updated On: February 25, 2020)
Tae and Lou Net Worth – $400,000
Tae and Lou is a popular YouTube channel created by a couple from New York, United States named Lou. They have an estimated net worth of $400,000. They created the channel mainly to eat hence their mukbang content and lots of food content. They also document their journey in it’s early stages with the hopes of sharing their memories with the world. They hope to improve the visibility of black, lesbian couples just like them. They post multiple videos every week.
How Much Money Does Tae and Lou Earn On YouTube?
The channel has over 1.3 million subscribers as of 2020 and has accumulated over 200 million views so far. It is able to get an average of 240,000 views per day from different sources. This should generate an estimated revenue of $1,200 per day ($440,000 a year) from the ads that appear as the videos play.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.