(Last Updated On: August 29, 2021)
The Daily Dropout Net Worth – $2.7 Million
The Daily Dropout is a college pranksters channel created by two popular YouTubers by the names Big Daws and Steven Schapiro. It has generated an estimated net worth of $2.7 million for the founders. The two met during spring break of 2017. Steven was watching pranks a lot at that time and most of them were Big Daws content. Big Daws announced a competition for his fans that would feature the winner in one of his videos. Steven at the time had less than 100 subscribers and so he decided to join the competition by sending some of the pranks he had already done. He ended up winning
The content on The Daily Dropout mainly consists going to various public places to do pranks and interviews with random people to capture their reactions to the outrageous questions. They mostly do these at various university campuses, malls etc.
How Much Money Does The Daily Dropout Earn On YouTube?
The channel has over 3.5 million subscribers as of 2021 and has accumulated over 800 million views so far. It is able to get an average of 300,000 views per day from different sources. This should generate an estimated revenue of $2,300 per day ($840,000 a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
The Daily Dropout brings in extra revenue through selling merchandise through their website and brand deals from different companies. They have promoted brands like Lullbed and others.