How Much Money The Diary Of A CEO Makes On YouTube – Net Worth
The Diary of A CEO is a popular podcast that was created a British Nigerian entrepreneur named Steven Cliff Barlett. He is the founder of Thirdweb, Flight Story Fund and Flight Story. He was also the co-founder and CEO of Social Chain AG till 2020 when the valuation hit $600 million. He created The Diary of CEO in 2017 and in 2021 it was Europe’s most downloaded business podcast.
The podcast is an unfiltered journey into the remarkable stories of the people who have defined culture, achieved greatness and created stories worth studying. Steven interviews them with the aim of discovering untold truths, unlearned lessons and important insights.
How Much Money Does The Diary Of A CEO Earn On YouTube?
The channel has over 5 million subscribers as of 2024 and has accumulated over 500 million views so far. It is able to get an average of 800,000 views per day from different sources. This should generate an estimated revenue of from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views in most niches after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
The Podcast generates extra income by bringing on sponsors in some of the episodes.
Bartlett decided to cut out the podcast advertising agency, who acted as the middleman between the podcaster and the brand, so as to get a bigger cut of the advertising fee. He pitched directly to the CEOs of the companies he wanted to work with and ended up with three main sponsors: nutrition brand Huel, freelancer platform Fiverr, and renewable energy product manufacturer Myenergi.