(Last Updated On: February 26, 2020)
The East Family is a YouTube channel created by a lady by the name Shawn Johnson East together with her husband Andrew Dean East. Shawn is a former artistic gymnast. She is the 2008 Olympic balance beam gold medalist and team, all-around and floor exercise silver medalist. She also won gold medals 5 times at the Pan American Games. Andrew is an American football long snapper who played college football at Vanderbilt and had multiple stints with various NFL teams. The couple got married on April 2016.
How Much Money Does The East Family Earn On YouTube?
The channel has over 1.2 million subscribers as of 2020 and has accumulated over 130 million views so far. It is able to get an average of 100,000 views per day from different sources. This should generate an estimated revenue of $500 per day ($180,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.