(Last Updated On: August 31, 2021)
The Officer Tatum Net Worth – $1.3 Million
The Officer Tatum is a popular American YouTuber whose real name is Brandon Tatum. He has an estimated net worth of $1.3 million. Every week, he releases videos of him talking about politics, life and success. He regards himself as a black conservative and uses his platform to share his beliefs with his audience.
Before fame on YouTube, Brandon was a football player at the University of Arizona where he had gotten a full scholarship and afterwards became a Tuscan police officer then later a hat salesman. He served for 6 years and during his tenure he became a SWAT operator, field training officer, general instructor and Public Information Officer. He was also the Director of Urban Engagement for Turning Point USA back in 2018 and held the job for a year. He also has his own radio show that’s based out of Phoenix, Arizona. He holds a bachelor’s degree in Sociology.
How Much Money Does The Officer Tatum Earn On YouTube?
The channel has over 2 million subscribers as of 2021 and has accumulated over 350 million views so far. It is able to get an average of 360,000 views per day from different sources. This should generate an estimated revenue of $2,800 per day ($1 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Tatum makes extra income through Patreon supporters and selling merchandise on his website.