(Last Updated On: December 5, 2019)
The Rush Fam Net Worth – $5 Million
The Rush Fam is a popular YouTube channel that features a Canadian family from Toronto that composes of a couple named Tray Rush and Keshia together with their kids Kamerio, Cali and Kirah. They have an estimated net worth of $5 million. Their content is mainly highlights of their activities from day to day and major things that happen in their lives. They also do pranks and challenges once in a while. Tray started doing YouTube back in 2015 and first named his channel TodayWithTray. He quit his job when his channel started taking off and does YouTube full time.
How Much Money Does The Rush Fam Earn On YouTube?
The channel has over 1.5 million subscriber as of 2019 and has accumulated over 550 million views so far. It is able to get an average of 500,000 views per day from different sources. This should generate an estimated revenue of around $2,000 per day ($730,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
The Rush Fam make extra income through brand deals. They have worked with Mattel, Google Canada, Best Fiends, Mezzetta, Audible, SeatGeek etc. The family also runs a kids YouTube channel known as FamousTubeKids which has been highly successful.