(Last Updated On: June 27, 2021)
The Rush Fam Net Worth – $11 Million
The Rush Fam is a popular YouTube channel that features a Canadian family from Toronto that composes of a couple named Tray Rush and Keshia together with their kids Kamerio, Cali and Kirah. They have an estimated net worth of $11 million. Their content is mainly highlights of their activities from day to day and major things that happen in their lives. They also do pranks and challenges once in a while. Tray started doing YouTube back in 2015 and first named his channel TodayWithTray. He quit his job when his channel started taking off and does YouTube full time.
How Much Money Does The Rush Fam Earn On YouTube?
The channel has over 2.2 million subscribers as of 2021 and has accumulated over 750 million views so far. It is able to get an average of 200,000 views per day from different sources. This should generate an estimated revenue of around $1,600 per day ($600,000 a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
The Rush Fam make extra income through brand deals and investment income. They have worked with Mattel, Google Canada, Best Fiends, Mezzetta, Audible, SeatGeek etc. The family also runs a kids YouTube channel known as FamousTubeFamily (FamousTubeKids) which has been highly successful.