How Much Money The Warren Familia Makes On YouTube – Net Worth

(Last Updated On: July 17, 2020)

The Warren Familia Net Worth – $2 Million


The Warren Familia is a YouTube channel created and run by a couple from Detroit, Michigan whose names are Armon Warren and his girlfriend Esmeralda. They have generated an estimated net worth of $2 million. Their content is mainly composed of vlogs highlighting what they are up to, pranks, challenges and anything else that may be interesting for their viewers. They upload new videos on a daily basis regularly. The channel started out some years as a solo venture for Esmeralda just doing beauty content and soon turned to a joint venture.

How Much Money Does The Warren Familia Earn On YouTube?

The channel has over 1 million subscribers as of 2020 and has accumulated over 250 million views so far. It is able to get an average of 650,000 views per day from different sources. This should generate an estimated revenue of $3,200 per day ($1.1 million a year) from the ads that appear on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

The two make extra income through brand deals through their social media channels. Armon is a musician and also produces content together with his brother Trey Taylor. Together they have over 2 million subscribers and a number of popular songs together. They gained popularity through doing covers for various popular songs.

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