How Much Money TheDadLab Makes On YouTube – Net Worth

(Last Updated On: August 29, 2021)

TheDadLab Net Worth – $6.5 Million


TheDadLab is an art, science and wonder YouTube channel created by a guy from the United Kingdom named Sergei Urban. He has generated an estimated net worth of $6.5 million from the platform. He also features his two sons, named Alex and Max, in most of the videos. His aim for starting the channel was to spend time with his kids and teach them how to think creatively while having fun doing it. They love experimenting with different science activities, fun educational toys, building sets, wooden toys, activity books and creative paper crafts.

How Much Money Does TheDadLab Earn On YouTube?

TheDadLab has over 4.6 million subscribers as of 2021 and has accumulated over 2.2 billion views so far. It is able to get an average of 1.6 million views per day from different sources. This should generate an estimated revenue of $12,500 per day ($4.5 million a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Sergei makes extra income through selling books on Amazon. He has so far released three books. Aside from that he also gets brand deals to promote different brands on his social media accounts.

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