How Much Money TheKingNappy Makes On YouTube – Net Worth

(Last Updated On: April 20, 2018)

TheKingNappy Net Worth – $200,000


TheKingNappy is an American YouTuber who produces gaming content. He has an estimated net worth of $170,000. His real name is Kyle McNeal. He started his channel just to do Pokemon videos. He now also does other games such as Borderline, Call Of Duty etc. He runs two other channels called NappySpeaks and NappyTheGreat.

How Much Money Does TheKingNappy Earn On YouTube?

The channel has over 500,000 subscribers as of 2018 and has accumulated over 240 million views so far. It is able to get an average of 70,000 views per day from various sources. This should generate an estimated revenue of around $130 per day ($50,000 a year) from the ads that run on the videos.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.