Think Media is a reviews YouTube channel that is the brain child of a young man by the name Sean Cannell based in Las Vegas, United States. He has an estimated net worth of $1.5 million. Not only is he a professional reviewer, but also an international speaker and coach that helps entrepreneurs build their influence and income with online video. His content is mainly doing reviews of different tech products and giving his opinion about it.
Before his YouTube career, Sean had a troubled childhood whereby he got expelled from high school and got involved in hard drugs. He went ahead to enroll into Bible College where he got a chance to shoot videos for the church. He later moved to Vegas to take a position as a Communications Director for a church and after he left the job the created the brand Think Media to talk about his cameras he had purchased. He made videos for a year without making any money at all.
How Much Money Does Think Media Earn On YouTube?
The channel has over 1.7 million subscribers as of 2020 and has accumulated over 100 million views so far. It is able to get an average of 140,000 views per day from different sources. Due to the niche of the content, it is able to attract some of highest advertising rates on YouTube. It should be able to generate an estimated revenue of $1,500 per day ($550,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Cannell makes part of his living through the Amazon Affiliate program. When someone watches one of his reviews and clicks the Amazon link he included in the description section of the videos, Think Media makes a commission for any product a customer buys on Amazon within that 24 hour period after they clicked. Think Media makes an average of $40,000 in profit each month. Sean also has a training program that he sells to interested customers.