(Last Updated On: August 8, 2021)
Throttle House Net Worth – $900,000
Throttle House is a popular car YouTube channel hosted by two guys named Thomas Holland and James Engelsman. They have generated an estimated net worth of $900,000 from the platform. Thomas is the chief content creator and editor in chief. He founded Throttle House in 2016 and has a passion for creating original car content. He has also competed in Ontario Time Attack for the past two seasons. James on the other hand managed the business connections, secures filming locations and writes original content. Their content includes things like car reviews, track tests, race car builds etc.
How Much Money Does Throttle House Earn On YouTube?
The channel has over 2 million subscribers as of 2021 and has accumulated over 300 million views so far. It is able to get an average of 300,000 views per day from different sources. This should generate an estimated revenue of $2,400 per day ($880,000 a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Throttle House makes extra income through direct sponsorship deals.