(Last Updated On: March 18, 2020)
Throttle House Net Worth – $250,000
Throttle House is a popular car YouTube channel hosted by two guys named Thomas Holland and James Engelsman. They have generated an estimated net worth of $250,000 from the platform. Thomas is the chief content creator and editor in chief. He founded Throttle House in 2016 and has a passion for creating original car content. He has also competed in Ontario Time Attack for the past two seasons. James on the other hand managed the business connections, secures filming locations and writes original content. Their content includes things like car reviews, track tests, race car builds etc.
How Much Money Does Throttle House Earn On YouTube?
The channel has over 800,000 subscribers as of 2020 and has accumulated over 120 million views so far. It is able to get an average of 240,000 views per day from different sources. This should generate an estimated revenue of $1,200 per day ($440,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.