Valkyrae Net Worth: How Much Money She Makes On YouTube
Valkyrae Net Worth – $2.7 Million
Valkyrae is an American content creator based in Los Angeles, California whose real name is Rachel Hofsetter. She has an estimated net worth of $2.7 million. Her content is mainly composed of gaming videos of popular games like Fortnite and Among Us. She posts an average of 2 videos a week on a regular basis ever since starting out in January 2018. Initially, she was a streamer on Twitch but she left because YouTube was more finally secure with consistent income. She also wanted to have all her videos on one platform and wants to try other forms of content. Currently, she is part of the 100 Thieves gaming group.
Before online fame, Valkyrae was working in the retail store GameStop where she developed an interest in gaming. Her ethnicity is half Filipino and half German. She was born and raised in Washington.
How Much Money Does Valkyrae Earn On YouTube?
The channel has over 4 million subscribers as of 2024 and has accumulated over 800 million views so far. It is able to get an average of 500,000 views per day (approx 70% of the views are from Shorts) from different sources. This should generate an estimated revenue of $1,200 per day ($440,000 a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views in most niches after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
Other Sources Of Income
Valkyrae made extra income through Twitch. Streamers make money through subscriptions, ad revenue, donations and bits. Despite primarily streaming on YouTube, she has around 10,000 subscribers on her Twitch account from whom she makes a minimum of $2.5 per month from each. She has sponsorship deals from brands like Mortal Engine, Electronic Arts etc.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.