How Much Money WillNE Makes On YouTube – Net Worth

(Last Updated On: June 26, 2021)

WillNE Net Worth – $1.7 Million


WillNE is a popular YouTube channel created a popular YouTuber from Britain whose real name is William Ethan Lenney. He has an estimated net worth of $1.7 million. He is commonly associated with BGMedia, the Sidemen, StephenTries, Memeulous and ImAllexx. His content is mainly reaction videos to various internet celebrities on YouTube but with a twist of humor. Before YouTube fame, Will used to work at a dinosaur-themed crazy golf course in his seaside hometown of Whitley Bay, North East England. His YouTube career catapulted after quitting his job and one of his videos went viral. He was a student at Loughborough University where he was studying a degree in automotive engineering.

How Much Money Does WillNE Earn On YouTube?

The channel has over 4.5 million subscribers as of 2021 and has accumulated over 650 million views so far. It is able to get an average of 180,000 views per day from different sources. This should generate an estimated revenue of $1,400 per day ($500,000 a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

WillNE makes extra income through selling merchandise.

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