(Last Updated On: May 19, 2019)
Yo Gabba Gabba is an American live action/puppet educational children’s show which stars five costumed toys which come to life and their friend DJ Lance Rock. It was created by Christian Jacobs and Scott Schultz. The series first premiered on Nick Jr on August 2007 and ended on November 2015. The series features a mix of live action segments featuring cartoonish characters Muno, Foofa, Brobee, Toodee and Plex. They also do a number of short animated sketches and musical numbers.
Christian Jacobs and Scott Schultz first started working together as teenagers, producing and directing skateboarding videos. After becoming parents they started playing around with ideas for a children’s television and produced a pilot independently financed by small loans from friends and family. The show circulated on the internet and caught the attention of Jared Hess who recommended it to Brown Johnson, an executive director of Nickelodeon Preschool.
How Much Money Does Yo Gabba Gabba Makes On YouTube?
The channel has over 700,000 subscribers as of 2019 and has accumulated over 1.1 billion views so far. It is able to get an average of 600,000 views per day from different sources. This should generate an estimated revenue of around $2,400 per day ($880,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.