(Last Updated On: August 29, 2018)
Ethic, the group that brought the mega hit song Lamba Lolo, has recently decided dump their founding manager and told him to get a new position.
Their manager claims that he has been sponsoring the group since its inception and set up different meetings that has propelled their career to the success that it is today. There are also claims that they have become snobby and beyond reach since they don’t answer their calls.
Ethic’s manager went on a Twitter rant and posted the following about the group:
A lot of industry guys told me to stay away from and it was gonna be rough. Nothing repaired me for the fuckery today. I was wrong and I shoulda listened. I got finessed proper. are extremely talented. They can make hits. They have another 2-4 hits in them. However greed will be their ultimate downfall. Mark my words. That ‘ghetto’ mentality is toxic.
So basically, I hit these guys up when ‘Lamba Lolo’ had a ka small buzz. Before 100k views around June. At the time all I wanted was to pay for a new ‘polished’ video. However, I realized that one of the reasons the video even trended was because of how raw and real it was.
So I get back to Nairobi and me and the boys meet. I specifically ask how they feel I can help them because Artist management is something I really hate but I wanna help them build their brand. They say help us record, shoot videos and get shows.
First of all, these guys weren’t a group. They just got together for that one song. So I suggested they try out the group thing for a year and if it doesn’t work, they can figure their shit out. They said cool.
So after the dynamics of our work relationship were agreed upon ON PAPER we hit the ground running. Sent them to record ‘Saba’ at Pacho and to Madtraxx for ‘New Position’. Paid for everything from cab money for interviews that I put together to credit for these guys to keep their socials active bruh!
Anyway, cracks start forming and one of the members says that he doesn’t like the idea of being under a label because he doesn’t understand why we have to take a percentage(in their favor) of all revenue. I explain that that’s the only way we can get our investment back.
Once that was explained nd understood I hooked them up with a team and (sorry for dragging you here ) these guys worked their asses off pushing and promoting these guys. I just used my networks to get them where they needed to be.
We hustle and get these guys gigs including my own Ofcourse while still trying to figure out the brand. We realize one of the boys has been booking his own shows where he goes solo with his close pals for 2k-4K Ma bucla. the group is unhappy esp since he’s the popular one.
Real G’s. Nimeambiwa nikae rada. Haya basi. and Zilla is apparently a demon. Who knew. I bet on the wrong horse. You live and learn. ‘Ni ka nimechoma bet’. It was written in their music the whole time
That said, these kids are talented, that I know. Their next video for Saba coming soon. However, if you’re of the industry, I wouldn’t touch those boys with a 10 foot pole.