(Last Updated On: February 18, 2020)
2Cellos Net Worth – $22 Million
2Cellos is a Croatian – Sovenian cellist duo that consist of Luka Sulic and Stjepan Hauser. They have an estimated net worth of $22 million. They are signed to Sony Masterworks since 2011 and have so far done four albums. They play instrumental arrangements of well-known pop and rock songs plus classical and film music. They first got together in 2011 and created a video for their version of Jackson’s Smooth Criminal which was loved by the masses. They have performed in a series of concerts eg iTunes Festival, Diamond Jubilee Concert, Exit Festival and others where large crowds have gathered to feed off their energetic performances.
Sulic graduated from the the acclaimed Royal Academy of Music in London and Hauser from the Royal Northern College of Music in Manchester.
How Much Money Do 2Cellos Earn From YouTube?
The channel has over 5 million subscribers as of 2020 and has accumulated over 1.3 billion views so far. It is able to get an average of 650,000 views per day from different sources. This should generate an estimated revenue of around $3,300 per day ($1.2 million a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
2Cellos make a bulk of their income through live performances and touring. They have performed in over 40 countries all over the world and get paid between $60,000 – $200,000 per concert depending on the size of the event. On average they do an average of 40 – 60 concerts a year which should generate them $4 – $12 million a year. They get more income from streaming royalties on Spotify and Apple Music plus other performance rights royalties that are due to the group.