(Last Updated On: February 17, 2020)
Anthony Padilla Net Worth – $8.5 Million
Daniel Anthony Padilla is an American YouTuber form Los Angeles, California. He has an estimated net worth of $8.5 million. He is one of the co-founders of Smosh, one of the biggest comedic brands on YouTube, back in 2005. He left Smosh in 2017, years after they had sold the brand to Defy. He cited lack of creative freedom as one of the main reasons why he had to leave. Smosh and its spin offs have now over 40 million subscribers and have generated over 11 billion views.
Padilla and his fellow co-founder Ian Hecox have remained friends since his departure.
How Much Money Does Anthony Padilla Earn On YouTube?
The channel has over 4.5 million subscribers as of 2020 and has accumulated over 300 million views so far. It is able to get an average of 380,000 views per day from different sources. This should generate an estimated revenue of around $1,900 per day ($700,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Anthony has made a fortune from selling his stake in Smosh plus having a management position while working under Defy.