(Last Updated On: February 6, 2020)
Bad Lip Reading is a YouTube channel run by an anonymous person who is reportedly involved in production business. The content in the channel is mainly clips from films, TV shows, political videos, sports videos which have been overdubbed with humorous vocal work that matches the lip movement of the targets. Majority of the videos have gone very viral. The biggest videos are NFL videos with the biggest having over 68 million views.
How Much Money Does Bad Lip Reading Earn On YouTube?
The channel has over 8 million views so far as of 2020 and has accumulated over 1.3 billion views so far. It is able to get an average of 450,000 views per day from different sources. This should generate an estimated revenue of around $2,200 per day ($800,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.