(Last Updated On: January 17, 2019)
HowToBasic Net Worth – $4.5 Million
HowToBasic is a YouTube channel owned by an Australian YouTuber who stays anonymous. His How To videos are not any normal kind since he ends up doing the task in a retarded way by smashing, throwing, hitting and mixing stuff. He has an estimated net worth of $4.5 million.
How Much Money Does How To Basic Makes Online?
How To Basic channel has over 14 million subscribers of 2019 and has accumulated over 2.2 billion views since December 2011. An average of 1 or 2 videos are uploaded every month by the owner. In a day the channel generates an average of 740,000 views which would in turn generate an estimated revenue of around $3,000 a day ($1.1 million a year) just from YouTube ads.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.