Ben Phillips Net Worth: How Much Money He Makes On YouTube
Ben Phillips Net Worth – $4.5 Million
Ben Phillips is an internet celebrity from the United Kingdom thanks to his high popularity on YouTube and Vine. He makes a living on both platforms through advertising. He mainly does prank videos on unsuspecting people and other funny entertaining content. His videos often feature his friends with Elliot specifically standing out as a fan favorite. Ben has been able to build an estimated net worth of $4.5 million mainly earned from his online ventures.
Before making it into the 500 most influential people in Britain, Phillips used to work in his mum’s shoe shop.
How Much Money Does Ben Phillips Earn Online?
On his YouTube channel, Ben has over 4.6 million subscribers and has accumulated over 1.4 billion views (0.14 million deleted) since September 2014. At least 1 video is uploaded every week and in a day the videos on the channel get an average of 100,000 views per day in total. This in turn generates an estimated revenue of around $950 per day ($290,000 a year) from YouTube ads.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
On Vine, Ben had over 1.3 million followers and makes money through sponsored Vine videos. He was signed by New York-based social media agency GrapeStory which found him deals he can work with. He was once paid around £12,000 for a six-second ad for Ford Europe which was his first major deal. He has now done adverts for BT, Peugeot, Nokia and Comedy Central who for sure pay more than the £12,000 he started with. He also sells merchandise to his loyal fans