How Much Money Brooklyn and Bailey Make On YouTube – Net Worth

(Last Updated On: January 31, 2021)

Brooklyn & Bailey Net Worth – $4 million


Brooklyn & Bailey McKnight are the identical twin daughters of Mindy from CuteGirlsHairstyles. They have an estimated net worth of $4 million. The content in their self titled YouTube channel consists of family vlogs, crafting, fashion and beauty. They started out in March 2013 and have been growing tremendously ever since. Before that they were contributors to their mothers channel which is mainly hair tutorials.

Despite their great success on YouTube, they are planning to go to college and get a degree. Bailey wants a career in Marketing with a Minor in Broadcast Journalism while Brooklyn wants to study business or become a child psychiatrist.

How Much Money Does Brooklyn and Bailey Earn On YouTube?


The channel has over 7 million subscribers as of 2021 growing by 1,500 new subs daily and has accumulated over 1.4 billion views so far. The twins upload a new video every week. In a day, the channel is able to get an average of 300,000 views. This should generate an estimated revenue of around $2,400 per day ($880,000 a year) from ads that run on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

The twins are able to get extra income through sponsored posts on their Instagram account from companies like Ulta Beauty, Arizona Jean Co etc. They also have their own custom mascara which they sell to their fans.