(Last Updated On: January 22, 2020)
BuzzFeed Video YouTube channel is owned by BuzzFeed Motion Picture which is a subsidiary of American private internet media company BuzzFeed. BuzzFeed was created back in 2006 as a viral lab just focusing on tracking viral content. The creators were Jonah Peretti, John S Johnson and Kenneth Lerer. Their YouTube channel was created in 2011.
How Much Money Does BuzzFeedVideo Earn On YouTube?
The channel has over 20 million subscribers growing by an average of 9,000 subs daily and has accumulated over 18 billion views so far. In a day, it gets an average of 4.5 million views which should result in an estimated revenue of around $22,500 per day ($8.2 million a year) from ads.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
BuzzFeed is able to get companies to sponsor their videos. This result into a much higher income since they pay a higher than average amount.