(Last Updated On: February 15, 2021)
To Catch A Cheater Net Worth – $2 Million
To Catch A Cheater is a YouTube channel whose content mainly focuses on busting cheating spouses in the act. The host, Luis Mercado, sets up spouses in intense situations to see if they will cheat or be faithful to their spouse who will watch the whole thing behind the scenes. He has an estimated net worth of $2 million. The channel was started back in May 2016 and has been feature in a number of major news site such as Daily Mail, Unilad etc.
How Much Money Does To Catch A Cheater Earn On YouTube?
The channel has over 3 million subscribers as of 2021 and has accumulated over 600 million views so far. It is able to get an average of 100,000 views per day from various sources. This should result in an estimated revenue of around $800 per day ($300,000 a year) from the ads that run on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Luis gets extra income from sponsorship deals from companies like Best Fiends, Dine, EduBirdie, Tutoriage etc. These pay tens of thousands of dollars for product exposure.