(Last Updated On: January 29, 2020)
CinnamonToastKen Net Worth – $1.6 Million
Kenneth “Ken” Charles Morrison is the guy popularly known as CinnamonToastKen on YouTube. He has an estimated net worth of $1.6 million. He does gaming videos and visual novels on games like GTA 5, Resident Evil, Detention, Rusty Lake Roots etc. He has done collaborations with other big YouTubers like Pewdiepie. Besides YouTube, he streams on Twitch almost daily. There he has over 170k followers and earns through ad revenue, donations and people who pay to subscriber.
Ken lives in California after moving from Mississippi. He lives with his wife Mary (SuperMaryFace). They have two dogs, a Ball Pythin and are expecting their first kid in 2017.
How Much Money Does CinnamonToastKen Earn On YouTube?
The channel has over 3.3 million subscribers as of 2020 and has accumulated over 800m views so far. It is able to get an average of 250,000 views per day from different sources. This should generate an estimated revenue of around $1,200 per day ($440,000 a year) from the ads that run on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Ken gets extra income from sponsored posts on his social media and videos on his channel. He has worked with companies like Fizz Pow Games, Marvel,