(Last Updated On: February 18, 2020)
Claire and The Crosbys Net Worth – $1.1 Million
Claire and The Crosbys is a YouTube channel that features a young girl who loves to sing and make music with her dad. It is run by the parents named Dave and Ashley Crosby who got married when Dave was 22 and Ashley was 19. They got their first daughter seven years later and later a son named Carson. The two live in Seattle Washington and have amassed an estimated net worth of $1.1 million from YouTube. The idea of making Disney inspired music videos came about when her dad noticed Claire could carry a pitch some time after her first birthday. She then started singing Disney songs more and more.
How Much Money Does Claire and The Crosbys Earn On YouTube?
The channel has over 3 million subscribers as of 2020 and has accumulated over 550 million views so far. It is able to get an average of 450,000 views per day from different sources. This should generate an estimated revenue of around $2,250 per day ($800,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Claire makes more income through doing various brand deals.