(Last Updated On: May 18, 2019)
Cole and Marmalade Net Worth – $500,000
Cole and Marmalade is a YouTube channel that features two cats and their owner Chris. They have built their owner an estimated net worth of $500,000. They were rescued kitties who currently entertain humans with their funny videos plus raise awareness for cats in need. Marmalade is a ginger kitty who was diagnosed with lymphoma and FIV. Cole was found at the side of a road when he was around 6 weeks old.
How Much Money Do Cole and Marmalade Earn On YouTube?
The channel has over 650,000 subscribers as of mid-2017 and has accumulated over 280 million views so far. It is able to get an average of 100,000 views per day from different sources. This should generate an estimated revenue of around $400 per day ($140,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Chris makes extra income through selling merchandise.