(Last Updated On: April 13, 2021)
Cole and Marmalade Net Worth – $1 Million
Cole and Marmalade is a YouTube channel that features two cats and their owner Chris. They have built their owner an estimated net worth of $1 million. They were rescued kitties who currently entertain humans with their funny videos plus raise awareness for cats in need. Marmalade is a ginger kitty who was diagnosed with lymphoma and FIV. Cole was found at the side of a road when he was around 6 weeks old.
How Much Money Do Cole and Marmalade Earn On YouTube?
The channel has over 1.5 million subscribers as of 2021 and has accumulated over 450 million views so far. It is able to get an average of 140,000 views per day from different sources. This should generate an estimated revenue of around $1,100 per day ($400,000 a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Chris makes extra income through selling merchandise.