(Last Updated On: February 17, 2020)
How To Cook That Net Worth – $1.5 Million
How To Cook That is a YouTube channel run by a lady from Australia named Ann Reardon who loves to bake. She has an estimated net worth of $1.5 million. Her content is mainly cooking and baking tutorials of creative desserts, cakes and chocolates. She dressed up her creations to feature cartoon characters, social media logos and also giant versions of popular candy bars. She is a qualified food scientist and dietitian but left that field to work in a low socioeconomic area. She learnt video editing as she worked for the youth ministry. She started out by doing a cooking blog where she would post a recipe every week and occasional cooking videos. When the videos got too big, she switched to YouTube where they grew in popularity.
How Much Money Does How To Cook Earn On YouTube?
The channel has over 5 million subscribers as of 2020 and has accumulated over 750 million views so far. It is able to get an average of 400,000 views per day from different sources. This should generate an estimated revenue of around $2,000 per day ($730,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Ann makes extra income through selling merchandise.