(Last Updated On: August 12, 2018)
Cullen & Katie is a YouTube channel created by a married couple from Alabama. The family consist of the dad Cullen, mom Katie, their daughter Macey Gaines and son Brooks. They also have two dogs Emma and Adabelle and two cats Whitaker and Allycat. The content in the channel is mainly a vlog on their day to day lives documenting the lives of their kids since they were born.
The couple is close friends with other daily vloggers by the names Bryan and Missy Lanning from Daily Bumps plus Ellie & Jared Mecham from Ellie and Jared.
How Much Money Does Cullen & Katie Earn On YouTube?
The channel has over 550,000 subscribers as of 2018 and has accumulated over 180 million views so far. It is able to get an average of 50,000 views per day from different sources. This should generate an estimated revenue of around $90 per day ($33,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.