(Last Updated On: February 19, 2020)
Dan and Riya Net Worth – $2.2 Million
Dan and Riya is a YouTube channel run by two Canadian YouTubers named Dan Kipnis and Riya Malik. They have an estimated net worth of $2.2 million. They have been best friends for over 15 years and recently decided to make YouTube videos together. Their content is mainly made up of comedic skits about topics like relationships, boys, girls, love, how to survive school, families, friendship, pop culture etc and are aimed at making people laugh every single day. Most of them take place in the world of Beverly Valley High where you will get to see Dan, Riya, Tootsie, Cinnamon, Raja, Chad, Miss P, Riya’s Dad and Riya’s Mom.
How Much Money Does Dan and Riya Earn On YouTube?
The channel has over 2.5 million subscribers as of 2020 and has accumulated over 1.1 billion views so far. It is able to get an average of 1.3 million views per day from different sources. This should generate an estimated revenue of around $6,500 per day ($2.4 million a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
The duo make extra income through doing a variety of brand deals which make up a significant share of their total income. They have been sponsored by brands like McDonalds, Tik Tok, Best Fiends, Footlocker etc.