(Last Updated On: January 16, 2020)
De’arra & Ken 4 Life Net Worth – $2.5 Million
De’arra Taylor and Ken Walker are a YouTube couple who run the channels De’arra & Ken 4 Life and vlogs by Vlogs By DK4L.They have an estimated net worth of $2.5 million. The two post videos of themselves documenting their life together in their vlogging channel. In their main channel they post challenges, pranks, Q&A, story time, skits and many more different types of content.The two met back in 2014 at a Chipotle and have been dating ever since.
How Much Money Do De’erra and Ken Earn Online?
The main channel, De’arra & Ken 4 Life, has over 6 million subscribers as of 2020 growing by 1,000 new subs daily and has so far accumulated over 700 million views since it was started out. The channel is able to get an average 280,000 views per day from different sources. This should result in an average estimated earnings of around $1,100 per day ($400,000 a year) from ads that run on the videos.
The vlogging channel, Vlogs By DK4L, has over 3 million subscribers and it gets an average of 200,000 views per day which should result in an estimated revenue of around $800 daily ($300,000 a year).
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
The two also get extra income from sponsored videos an have worked with companies like BIGO.