How Much Money Dei and Joe Make On YouTube – Net Worth

(Last Updated On: June 1, 2018)

Dei and Joe Net Worth – $110,000


Dei and Joe are two young American Youtubers. They have an estimated net worth of $110,000. Their content mainly includes doing prank videos on each others, engaging in challenges and doing storytime videos. The two are dating each other and started doing YouTube at the end of 2016.

How Much Money Do Dei and Joe Earn On YouTube?

The channel has over 1 million subscribers as of 2018 growing at an average rate of 400 new subs daily and has accumulated over 90 million views so far. In a day, it gets an average of 70,000 views from different sources. This should generate an estimated revenue of around $130 per day ($50,000 a year) from the ads that run on the videos.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

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