How Much Money DJ & DeJha Lei Make On YouTube – Net Worth

(Last Updated On: September 13, 2018)

Dj and DeJha Lei Net Worth – $180,000


Dj and DeJha Lei are a YouTube couple who run the channel named after them. They have an estimated net worth of $180,000. Their content is mainly pranking each other, telling guy stories, doing crazy challenges, vlogging and any other random content. The two began dating back in 2012 and together they have a son who was born in August 2018.

How Much Money Do DJ and DeJha Earn On YouTube?

The channel has over 1.5 million subscribers as of 2018 and has accumulated over 150 million views so far. It is able to get an average of 150,000 views per day from different sources. This should generate an estimated revenue of around $270 per day ($100,000 a year) from the ads that appear on the videos.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The long the viewers watch their videos, the more money they earn.

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