(Last Updated On: April 12, 2021)
The Dodo is a YouTube channel for everyone who loves animals and cares about their wellbeing. The content in the channel is mainly videos about various animals that were rescued after being abandoned. The goal for the creators of the channel is to make caring about animals a viral cause. They want their fans to fall in love in animals, be entertained while they’re doing it and empowered to help animals in need.
How Much Money Does The Dodo Earn On YouTube?
The channel has over 12 million subscribers as of 2021 and has accumulated over 7.5 billion views so far. It is able to get an average of 7.5 million views per day from different sources. This should generate an estimated revenue of around $60,000 per day ($22 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.