How Much Money Doug DeMuro Makes On YouTube – Net Worth

(Last Updated On: January 28, 2020)

Doug DeMuro Net Worth – $3 Million


Doug DeMuro is a car reviewer on YouTube who runs his own self titled channel. He has an estimated net worth of $3 million. He tests out different cars, debunking various myths surrounding them and gives an honest opinion about the car. One of the series he does is to see if various expensive cars are really worth their price tags.

Doug has a Bachelor of Arts in Economics from Emory University in Atlanta Georgia. He is a writer for AutoTrader Oversteer blog and was also a contributor at Jalopnik (motor blog owned by Gawker Media). He has also been a Vehicle Allocation Manager at Porsche in Atlanta Georgia.

How Much Money Does Doug DeMuro Earn On YouTube?

The channel has over 4 million subscribers as of 2020 growing by 2,000 new subs daily and has accumulated over 1.2 billion views so far. In a day, it is able to get an average of 1 million views from various sources. This should generate an estimated revenue of around $5,000 per day ($1.8 million a year) from the ads that run on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Doug gets extra income from his writing assignments.