(Last Updated On: February 1, 2020)
Ellen DeGeneres Net Worth – $480 million
The Ellen DeGeneres Show is an American television talk show hosted by comedian Ellen DeGeneres. Normally it is aired on stations owned by NBC Universal in the United States and Canada while in UK it airs on ITV 2. It has won 36 Daytime Emmy Awards with over 15 seasons. The show averages 3.6 million people per day.
Due to its high success, The Ellen Show was added to YouTube. Clips from the aired show are uploaded daily after airing on TV.
How Much Money Does The Ellen Show Earn On YouTube?
The channel has over 40 million subscribers as of 2020 growing by 20,000 new subs daily and has accumulated over 22 billion views. It gets an average of 14 million views per day which should generate an estimated revenue of around $70,000 per day ($25 million a year) from the ads that run on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Ellen makes the bulk of her income through her TV show The Ellen DeGeneres Show since the ad rates for a 30 second advertisement is around $50,000 – $60,000. She made around $75 million is 2016 thanks to the show, her voice role in Finding Dory and her mobile game with over 30 million downloads.