How Much Money Does Emma&Ellie Make On YouTube – Net Worth

(Last Updated On: April 21, 2018)

Emma&Ellie Net Worth – $450,000


Emma&Ellie is a family YouTube channel which mainly stars two sisters named Emma and Ellie. They have an estimated net worth of $450,000. Their parents, Heather and Mark, also star in some of their videos. Together they share their journey of their lives through YouTube. The parents decided to quit their jobs and move across the country to start enjoying their lives. Emma has her own separate YouTube channel called Emma Marie’s World.

How Much Money Does Emma&Ellie Earn On YouTube?

The channel has over 900,000 subscribers as of 2018 and has accumulated over 200 million views so far. It is able to get an average of 150,000 views per day from various sources. This should generate an estimated revenue of around $270 per day ($100,000 a year) from the ads that run on the videos.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

The girls make extra income from their individual YouTube channels.