How Much Money Erika Costell Makes On YouTube – Net Worth

(Last Updated On: May 18, 2019)

Erika Costell Net Worth – $1.2 Million


Erika Costell is an American model and YouTuber from Michigan who runs her own self titled channel. She has an estimated net worth of $1.2 million. She is part of Jake Paul’s Team 10 social group. She started out her career as a model represented by DAN Talent Group, Wilhelmina International and Ideal Fit Models. She currently does vlogging on her YouTube channel that got active in 2017 and has over 1.5 million followers on Instagram.

How Much Money Does Erika Costell Earn On YouTube?

The channel has over 5.5 million subscribers as of 2018 and has accumulated over 600 million views so far. It is able to get an average of 110,000 views per day from different sources. This should generate an estimated revenue of around $440 per day ($160,000 a year) from the ads that appear on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Erika makes extra income through her modelling career and brand deals.

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