How Much Money FailArmy Makes On YouTube

(Last Updated On: April 22, 2019)

FailArmy is one of the biggest sources for epic fail videos and compilations. It is part of Junkin Media Inc which is an entertainment company that mainly focuses on licensing and compiling  user generated videos which are shareable. The company was founded by Jonathan Skogmo while working as a video researcher and producer for the television show Country Fried Home Videos. He started the company in 2009 from his West Hollywood apartment.

How Much Money Does FailArmy Earn?

The channel has over 14 million subscribers as of 2018 growing by 2,000 new subs daily and has accumulated over 5 billion views so far. It is able to get an average 1.5 million views per day. This should generate an estimated revenue of around $6,000 per day ($2.2 million a year) from ads.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, they also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads.

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