(Last Updated On: February 11, 2021)
(Daniel and Kelli) Fitness Blender Net Worth – $4 Million
Daniel and Kelli Segars are the duo that have built a multi-million dollar workout business under the brand name Fitness Blender. They have an estimated net worth of $4 million. The couple’s success has given them a chance to work full time on their company since 2012. Their content is generally work out videos and fitness advice. Fitness Blender was started because the couple lost most of their income during the great recession in 2008. To stay afloat Daniel apprenticed as a plumber while Keli wrote “how-to” articles on the internet.
Fitness Blender now also offer paid video workout plans starting at $3.99. A book or clothing line is in the cards
How Much Money Does FitnessBlender Earn On YouTube?
The channel has over 6.7 million subscribers as of 2021 and has accumulated over 1.1 billion views so far. In a day, it is able to get an average of 300,000 views. This should result in an estimated revenue of around $2,400 per day ($880,000 a year) from the ads that run on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
The couple earns extra income through selling premium workout videos.